About True Concierge

For over 12+ years, True Concierge has been redefining luxury travel in Memphis and beyond. Locally owned and operated, we blend genuine Southern charm with world-class professional standards. We deliver more than just a ride—we deliver a seamless and memorable experience built on trust, reliability, and personalized care. Our mission is to provide peace of mind for every client, every time.

Our Story: Luxury with Southern Hospitality

Born in the heart of Memphis, True Concierge was created to meet a need for a transportation service that offered more than the ordinary. Our founder, Morris Parker, saw an opportunity to provide a truly bespoke service for clients who valued punctuality, discretion, and comfort. We began with a single black car and a commitment to excellence, serving the local business community and discerning travelers. Our reputation for impeccable service and attention to detail quickly spread.


Over the years, our company has grown from a boutique black car service to a full-service luxury transportation and concierge partner. We have expanded our fleet to include sophisticated sedans, spacious SUVs, elegant limousines, modern Sprinter vans, and even private jets. While our vehicles and technology have evolved, our core values of treating every client like family remain unchanged. We are proud to serve Memphis and the surrounding areas, including Germantown, Collierville, and Southaven. Through our trusted affiliate network, we now offer seamless service nationwide, ensuring a consistent level of luxury wherever your travels take you.

What Sets Us Apart


We know you have choices when it comes to transportation, and we are committed to being the best. Here is what truly distinguishes the True Concierge experience:


  • Locally Owned, Globally Connected: We combine our deep, insider knowledge of Memphis with a national reach. Whether your journey is across town or across the country, we provide the same high standard of service.
  • Premium Fleet: Our fleet is a reflection of our dedication to luxury. Every vehicle is meticulously maintained, regularly sanitized, and outfitted with modern amenities like Wi-Fi, premium sound systems, and refreshments. We ensure every ride is a private oasis.
  • 24/7 Availability: We understand that travel doesn’t keep business hours, and neither do we. Our team is available around the clock to assist with bookings, last-minute changes, or any questions you may have. You can count on us day or night.
  • Safety First: Your safety is our top priority. Our chauffeurs are all licensed, undergo extensive background checks, and participate in continuous professional training. Every vehicle is equipped with real-time tracking, allowing us to monitor your journey and provide a safe, secure ride.
  • Tailored Experiences: We don't believe in one-size-fits-all solutions. From corporate retreats to weddings, proms, and city tours, we customize every detail of your transportation to exceed your expectations. We work closely with event planners and personal assistants to ensure every detail is perfect


Meet Our Team of Professionals

Behind the wheel and behind the scenes, our team is the heartbeat of True Concierge. Each of our chauffeurs is more than just a driver—they are a professional trained to provide discreet, courteous, and personalized service. They are your trusted partner on the road, dedicated to making your travel experience as smooth as possible.


Our founder and CEO, Morris Parker, has built the company with a unwavering commitment to excellence and a passion for personalized service. Under his leadership, our team operates with a "no stone left unturned" philosophy, ensuring every detail is handled with precision. Our clients know that when they ride with True Concierge, they’re not just passengers—they’re our honored guests.

Our Mission & Values

At True Concierge, our mission is simple: to deliver luxury, reliability, and peace of mind for every client, every time. Our core values are the pillars of our business and guide every decision we make.


  • Professionalism: We are committed to the highest standards of integrity, respect, and discretion. Our team is always well-dressed, punctual, and ready to provide a superior level of service.
  • Luxury: We believe in providing vehicles and experiences that truly elevate every journey. This means a spotless fleet, premium amenities, and a focus on your comfort above all else.
  • Hospitality: We treat every client like family, with warmth, care, and a genuine desire to make your day better. We are proud to bring Southern hospitality to the luxury transportation industry.
  • Reliability: You can count on us for punctuality, consistency, and unparalleled service. Our 24/7 availability and real-time tracking ensure we are always on time and ready to go.

Experience the True Concierge Difference

When you choose True Concierge, you’re choosing more than just a ride. You’re choosing peace of mind, luxury comfort, and personalized care that anticipates your needs. We are dedicated to making every journey effortless, whether it’s for business, leisure, or a special occasion.


(For more information, explore our services page to see our full range of offerings, or read our latest client testimonials.)